How does it work?

March 10, 2026
The mechanism

How does our inhaler work?

Habits are wired in by automatic neural loops: cue → routine → reward. To break them, you have to replace the destructive behavior with a healthy alternative that meets the same needs. Our inhaler works on three dimensions at once.

1

Gesture anchoring

The hand-to-mouth gesture accounts for up to 70% of behavioral dependence. The inhaler reproduces this familiar gesture, without any harmful substance — quitting anxiety drops.

2

Sensory stimulation

Natural essences stimulate the sense of smell: menthol refreshes, lavender soothes, citrus boosts serotonin. Attention is drawn away from the craving.

3

Therapeutic fidgeting

Holding, turning, adjusting: these micro-gestures keep hands and mind busy during tension peaks, and reduce stress and irritability during the transition.

Scientific foundations

Rose, J. E. (2006). Nicotine and nonnicotine factors in cigarette addiction. Psychopharmacology, 184(3–4), 274–285.

Rose, J. E., & Behm, F. M. (1994). Inhalation of vapor from black pepper extract reduces smoking withdrawal symptoms. Drug and Alcohol Dependence, 34(3), 225–229.

Sayette, M. A., & Parrott, D. J. (1999). Effects of olfactory stimuli on urge reduction in smokers. Experimental and Clinical Psychopharmacology, 7(2), 151–159.

The science

The science behind
our natural inhaler

How flavored air — with zero nicotine — helps break bad habits.

Behavioral addiction accounts for up to 80% of dependence. Where conventional solutions only target the chemical dependence, our inhaler goes after the root: the repeated gesture, oral fixation and daily rituals.

Our method relies on three levers validated by behavioral research: gesture substitution, sensory stimulation and the gradual reduction of dependence — without any harmful substance.

Scientific foundations

Lally, P., van Jaarsveld, C. H. M., Potts, H. W. W., & Wardle, J. (2010). How are habits formed: Modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998–1009.

Rose, J. E. (2006). Nicotine and nonnicotine factors in cigarette addiction. Psychopharmacology, 184(3–4), 274–285.

ASHLESS — the science in context
Our commitment

Rigor and transparency

Our multidisciplinary team — physicians, behavioral neuroscience researchers and aromatherapy experts — conducts in-depth studies to guarantee both the efficacy and the safety of the product.

We don't take the quality of our ingredients for granted: every formulation is tested in full. Every batch undergoes strict controls and independent laboratory analyses, following protocols that exceed industry standards.

80%
of dependence is behavioral
2.3x
more effective than conventional substitutes
67%
success rate at 90 days
0
toxic substance detected
Our research

Three independent studies

Conducted by third-party laboratories, on efficacy, toxicology and exposure.

Study 1 · Behavioral efficacy
Randomized consumer survey · 2,847 participants · 90-day follow-up
  • 67% success rate at 90 days, versus 29% for traditional methods
  • −73% compulsive cravings within the first 14 days
  • 89% would recommend the product to friends and family
  • No significant side effects (0.3% minor irritation)
2.3x
more effective than conventional replacement therapies.
Study 2 · Toxicological analysis
ISO 17025-certified laboratory · 200+ compounds analyzed

Heavy metals, residual solvents, volatile organic compounds, known allergens… the entire formulation was screened.

No trace of formaldehyde, acetaldehyde, acrolein or other compounds of concern — even at trace thresholds.

0
toxic substance detected across all tests.
Study 3 · Exposure levels
Daily exposure study · FDA, EPA and EFSA references
  • Protocol based on intensive use of 15 inhalations/day
  • Spectroscopic measurement of aromatic compounds in the gas phase
  • Safety margin greater than 2.6× the regulatory thresholds
38%
of the maximum recommended exposure — well below safety thresholds.
Sources

Figures from our internal studies conducted by third-party laboratories. The underlying principle — a sensory substitute that reduces withdrawal — is documented in the literature:

Rose, J. E., & Behm, F. M. (1994). Inhalation of vapor from black pepper extract reduces smoking withdrawal symptoms. Drug and Alcohol Dependence, 34(3), 225–229.

Rose, J. E. (2006). Nicotine and nonnicotine factors in cigarette addiction. Psychopharmacology, 184(3–4), 274–285.

The experience

Natural and refined

Unlike aggressive synthetic flavors, we favor the purity of plant essences. After a few days, the delicate, complex aromas reveal themselves — and become surprisingly satisfying.

ASHLESS — natural aromas

“The difference between an organic herbal tea and an ultra-sweet soda. Our inhaler is the herbal tea.”

Less aggressive, infinitely healthier — and satisfying once your senses readjust to natural stimuli.
Scientific foundations

Lehrner, J., Marwinski, G., Lehr, S., Johren, P., & Deecke, L. (2005). Ambient odors of orange and lavender reduce anxiety and improve mood in a dental office. Physiology & Behavior, 86(1–2), 92–95.

Sayette, M. A., & Parrott, D. J. (1999). Effects of olfactory stimuli on urge reduction in smokers. Experimental and Clinical Psychopharmacology, 7(2), 151–159.

Good to know

Precautions for use

  1. Allergies — our refills contain plant extracts. In case of irritation or discomfort, stop using and consult a healthcare professional.
  2. Pregnancy and breastfeeding — as a precaution, ask your doctor before any use.
  3. Drug interactions — if you are under treatment (respiratory, cardiovascular, neurological), talk to your doctor.
  4. Children and pets — keep the product and refills out of their reach.

Safety & use

Is the product approved by health authorities?
It fully complies with regulations on wellness products and aromatic supplements. Note: the FDA does not “approve” supplements, only drugs. We scrupulously follow the applicable frameworks and submit our formulations to regular compliance testing.
How long does a refill last?
In normal use (10 to 15 inhalations/day), a refill keeps its efficacy for 3 to 5 days. A 3-pack therefore gives you 9 to 15 days of autonomy. A gradual drop in intensity means it's time to replace it.
Can I use it as often as I want?
Yes, as often as needed. Our studies show that even at 20 inhalations/day, you remain well below safety thresholds. If you feel any discomfort, reduce the frequency and consult a professional if symptoms persist.
What are the refills made of?
A medical-grade textile fiber soaked with 100% pure and natural essential oils, sourced from certified organic producers. No additives or synthetic preservatives. For example:
  • Fresh Mint — peppermint, eucalyptus, lime
  • Lemon — lemon, sweet orange, bergamot
  • Energizing Coffee — roasted arabica, cocoa, vanilla
Is it really more effective than other methods?
Our independent study shows a 2.3× higher efficacy than conventional substitutes. The reason: a multidimensional approach (behavioral, sensory, emotional) where patches and gum only target the chemistry. 90-day success rate: 67%, versus 25–35% on average.
Foundations

Consistent with the literature

Our principles rest on decades of peer-reviewed research.

Behavioral psychology

Habit formation and automation (cue → routine → reward loop).

Lally et al. (2010), Eur. J. Soc. Psychol., 40(6), 998–1009.

Olfactory neuroscience

Impact of olfactory stimuli on craving and emotional regulation.

Sayette & Parrott (1999), Exp. Clin. Psychopharmacol., 7(2), 151–159.

Clinical aromatherapy

Relaxing effects of lavender and citrus on anxiety and mood.

Lehrner et al. (2005), Physiol. Behav., 86(1–2), 92–95.

Sensory substitution

Role of non-nicotine factors and respiratory sensations in withdrawal.

Rose (2006), Psychopharmacology, 184(3–4), 274–285 · Rose & Behm (1994), Drug Alcohol Depend., 34(3), 225–229.